Rumors about the latest Google implementation, named Fred, is causing confusion and uncertainty among the SEO community. It looks like they are in a terrible turmoil. Their SEO practices are reaching flashpoint.
Gary Illyes, Google’s analyst dedicated to creating a better search experience for users, suggests that all updates be named Fred.
In reality, Google hasn’t confirmed this update. More updates have never been confirmed, and this is obvious. Anyway, tracking tools are showing fluctuations, in defiance of all the sacred laws promulgated by the gods of digital marketing.
Apparently, Google rankings favor those websites that are blessed with quality inbound links. In other words, your site ranks better if a very popular website links to it, while it is not helped when your friend’s blog features a post about your business linking back to yours. Unless this friend is Seth Godin or someone at Mashable… ha ha…
Nothing new. This has always been a feature of any search engine process. Now, the fact that Google has decided to emphasize this characteristic is getting SEO gurus and businesses on the boil.
This is a typical case in which, no matter how capable an SEO consultant may be, they are completely useless. How can you get one of those giants of the web putting a link to your website unless you are definitely important?
However, you can rank well if you are willing to spend money. Pay Google for advertising your website, this is your powerful workaround.
Of course, do not think that you may solve the problem by creating a link on your website that directs to a very popular website. Remember, inbound links, not outbound links. If you put a link to Mashable, for example, the only effect you get is driving traffic away from your website.
So, is SEO (as a part of web marketing) a science?
It takes a very uneducated person to call it science. Imagine a big business remodeling the laws of physics according to their needs. A real mess!
One may have a scientific approach while studying a phenomenon. Still, this does not objectify that phenomenon as science.
If your website does not either sell or market anything at all, then Google has no problems with ranking it among the first ones, providing it comply with all other SEO requirements, such as its content quality, URLs, etc.
Google might provide so many useful services for free, but it’s a business and needs to monetize, strange as it may sound.
Let’s be serious!
Okay, let me put it to you like this. There is a cat, Google, and some mice, SEO consultants. They play the cat-and-mouse game all the time. Who do you think is going to win?
Have a good SEO and live it up!
All the best.