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relevance in marketing

Why Relevance is Superior to Loyalty in Marketing

Yes, relevance is superior to loyalty in Marketing! Traditionally, most marketers use rebates, rewards, giveaways, discounts, and bonuses as a customer retention strategy. But this approach has two main challenges – first of all, it is not cost effective and secondly, you could easily lose your relevance in the process. Business environment evolves As the …

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Instagram for small businesses

5 Tips That Your Small Business Can Use to Build a Brand on Instagram

Instagram for small business is becoming more and more important. Building a brand presence on Instagram is key to getting your brand out to customers. Our tips for Instagram for small businesses will help you succeed at communicating your brand and building loyalty within your customer base. Why Instagram is important! With the rise of …

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business web hosting

Your Guide to Finding The Best Web Hosting Service for Your Small Business

Not sure where to start with business web hosting? You’re not alone. Find here the best web hosting for small business. As a small business, you know how vital it is to have a website. A huge majority – 71% – of small businesses understand how vital an online presence is. The thing is, you need to …

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