3 Functions Your e-Commerce cannot go without!
When it comes to running an e-commerce platform, there are options. Of course, we think we offer the very best solution, but there are plenty of companies out there that have hollowed out one niche or another in e-commerce. Today, we are going to skip convincing you that we have the very best e-commerce platform and instead focus on what you need to be getting from any e-Commerce platform. Here are five key things to consider when choosing an E-Commerce platform.
Security: When potential customers are browsing your store, believe it or not, one of the first things that their eyes will naturally dart to is your SSL certificate. If they see an HTTPS with a green lock in the corner of your address bar, it eases the user into the transaction. HTTPS encrypts credit card and user information so that it cannot be intercepted. For customers, this can be the difference between a purchase and hesitance.
Usability: You want to choose a platform that is user-friendly. The UI of your website should be modern, sleek, and promote clarity. Usability is often overlooked when platforms delve too far into features. Make no mistake; no feature can outdo the user interface. The future is coming, and by 2020 analysts predict that customer experience will overtake both the price and the product regarding sales conversion.
Mobile Enabled: Here is the #1 most important thing that you need to be getting from your E-commerce platform. Did you know that 67% of mobile users said that they are more likely to buy a product from a website if it’s mobile friendly? 50% of users said that, even if they liked a business, they would use them less often if they weren’t mobile-friendly? Those are some significant numbers. But, it’s true; the world is turning to mobile. More users are shopping through their phones, and your E-commerce platform needs to be able to adapt to these changes. After all, your competition is certainly going to be mobile-friendly. Don’t let any fancy features win you over if the platform you are looking at can’t convert to mobile in an easy, stylish, user-friendly way.
The world of E-commerce is changing. Customers want usability, security, and the ability to browse from any device. Adapting these innovations will skyrocket your customer experience and affect your bottom line in return.
Author: Dylan Lepak
Hi! My name is Dylan and I am a freelance writer with over 6 years of experience under my belt. I have written for independent clients and businesses alike. I love skiing and hiking and have a few dogs. I am a native English speaker from Oklahoma. I write content that ranks and follow industry standard SEO practices (Good Yoast readability and SEO scores, Copyscape passed content).