e-commerce platform

3 Functions that Your e-Commerce Platform Should be Providing You

3 Functions Your e-Commerce cannot go without! When it comes to running an e-commerce platform, there are options. Of course, we think we offer the very best solution, but there are plenty of companies out there that have hollowed out one niche or another in e-commerce. Today, we are going to skip convincing you that …

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relevance in marketing

Why Relevance is Superior to Loyalty in Marketing

Yes, relevance is superior to loyalty in Marketing! Traditionally, most marketers use rebates, rewards, giveaways, discounts, and bonuses as a customer retention strategy. But this approach has two main challenges – first of all, it is not cost effective and secondly, you could easily lose your relevance in the process. Business environment evolves As the …

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Instagram for small businesses

5 Tips That Your Small Business Can Use to Build a Brand on Instagram

Instagram for small business is becoming more and more important. Building a brand presence on Instagram is key to getting your brand out to customers. Our tips for Instagram for small businesses will help you succeed at communicating your brand and building loyalty within your customer base. Why Instagram is important! With the rise of …

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